Wynter, L. (2002) p.151

BBDO's Katz, who runs the number-four advertising agency in the world, lives in the ethnically diverse New York suburb of West Orange, New Jersey.

“My kids go to school with Chinese, with black people, with Muslims, with Indians, with Jews, with everybody. My son's best friend is from a mixed marriage. His father, one of my best friends, tells me how [the mixed-race son] came home one day after somebody asked him about his race. He had answered, "I'm a blend." Then he turned to his mom and said, "Isn't everybody a blend?" My son figured that's probably true-that he's a blend of some kind, too.

How great is the impact of Katz's experience of trans racial reality in the New York suburbs on his perception of the browning mainstream in his business?

“Immense. Immense. Because as soon as it becomes real, we portray it. And it is now real. And you will see it, too if you go home and watch MTV or Nickelodeon, where advertising is specifically geared (to twelve-to-twenty-one-year-old consumers), you'll begin to see it. And it's getting exponential now-it's there. It's reality.”