Unimaginative use of ubiquitous eye logo neither inspirational or aspirational.
Overall exclusion of decorative color palette suggests bland generic food packaging.
Loose kerning communicates inexperience.
Uneven spacing creates confusion; conveys indecision.
Text formatting invokes congenial subservience; indentation = indenture.
San-serif type is friendlier than serif but typographic weight reads bloated and weak.
Italics convey movement, speed, boldness; but set alone suggests hyperactivity.
Awkwardly condensed typography restricts interaction; stupefies.
Obscure “below the fold” newspaper reference.
Mixed case reduces power in relation to Cultural Farming brand.
Extant TV image screened at 70% grayscale conveys nostalgia, patriotism, militarism.
Link implies shameless plea for funding; conveys transnational media hypercorporation.
Grainy narcissistic avatar suggests autodidactic, misanthropic flaneur pitifully emasculated between continents.
Color shift co-opts big smart words.
Separation intones masculinity, superiority.
Crude shadow creates harsh contrast in today’s LED world.
Weather and stock market links omitted.
A BOOK? Really, a book? You’ve got to be kidding. OMG!
