The technologies for social media, once built, were almost immediately exploited for fame and fortune.  Most everyone who uploaded “performance” videos to the internet, like to YouTube, did so in hopes of accolades and notoriety.  Our mediated world not only prizes the cult-of-celebrity, it celebrates all who embrace and champion its hegemonic powers.  The ‘purpose’ of life today is to be wealthy and well-known; all else is subordinate.  Thus leveraging the power of social media technology into ‘cults of celebrity’ seems a natural cultural phenomenon. 

Four Eyed Monsters (a publicity seeking, narcissistic partnership?) originated in Boston.  When I spoke to them during a Boston Media Makers meeting in 2005, there was no discussion beyond their own self-promotion.  For them, the power of social media was meant for one purpose only - to get famously rich.  Critical usage, ethical consideration, or education purpose were nowhere on their radar.  Everyone present at this meeting was excited to glean FEM’s secret tips on how to monetize video blogs.  The (not-so) tacit premise: Becoming  a media star was only a ‘trick’ away.  The problem: What was the trick?

Today we see endless promotion - from countless corporations - exploiting this cultural desire for celebrity.  All encourage viewers to make video of themselves, send them in, get famous and rich, get picked up by ‘big’ media. 

This is a mash-up-exercise using two main video clips.  One is from the TiVo web site featuring the winners of their silly “TiVo Ambassador” video contest.  The other clip is from a local FOX News affiliate about the popularity of video blogging (aired after vloggers petitioned the idea to FOX - for self promotion.)  Then, a variety of other clips were mixed revealing a new television story - by using TV’s own images.  We consume with a “media gaze” that feasts upon a world of manufactured celebrity.  The question:  How will we ultimately make our personal media?

Celebrity    2005  (8:20)