I first used a portable (reel-to-reel) video recorder in 1972, during my undergraduate studies.   It would be another 33 years before I returned to making my own moving images.  There was, however, one brief Super8 project in 1983, shown here, where I recorded myself applying baked beans to my body.  At that time, I couldn’t articulate why I did so.  It is only now, in 2007, that maybe I am beginning to understand. 

Most every traditional logocentric approach to visual critique falls disturbingly short.  Current visual-media scholarship has yet to negotiate this deficiency.  Go figure.  But seriously, why not use video to examine and discuss video?

There is no reason to deny ‘new’ forms of visual research: surreal or otherwise.  Yet, so many in academia do just this, even though we live in a deeply saturated mediated world.  It’s time to attempt media scholarship via our media languages and techniques -- because still more can be learned... even if viewers are willing or unable to try.

Now more than ever, we must re-function the methods and lexicon expressed in our mediamonger stories as a method for retelling these dangerous stories back to their makers.

* The text in this video was written on a city bus, in route to attending a graduate communication theory class.  I overlay the text here to recall my questioning and frustration, and also to reflexively expose my own body amongst Cultural Farming’s corpus of exploited human imagery. 

Manifesto Beans   2006  (3:20)