“The challenge now is to think video, to think cinematically, to visualize, not only theory and culture as products of a complex visual cinematic apparatus, but to show how that apparatus entangles itself with the very tellings we tell.  To tell a theory visually, like a story or a ‘mystory’, to use Ulmer’s (1989:xi) term, is to argue for a new ethnographic relationship to old-fashioned writing itself.”

                          Norman Denzin, The Cinematic Society: The Voyeur’s Gaze (1995:200)