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Similarity and pattern recognition may be the foundational tenet in ethnography, and the simplest motivation to mash.  In this case mashing evangelism and wrestling promotional advertisements together replicates their uncanny look and feel.


Is anyone surprised that the languages here -- visual and otherwise -- are so similar?  Of course, the reasons for creating these two very different commercials with the same techniques is debatable.  What isn’t debatable is that they “tell” us the exact same thing: Production technique is a language too.


Similarity must tell us something.  Shouldn’t it?


“Now is the time.... Oh my gosh, I’m hungry for more.”

Hungry for More   2008  (1:45)

ALTERNATE LINK TO VIDEOhttp://www.culturalfarming.com/video/Hungry%20For%20More.movhttp://livepage.apple.com/shapeimage_2_link_0