These seven videos examine Walt Disney, Hot Wheels, Barbi, and NASCAR – and how major corporations (and nations) exploit children for profit by building their brands.

Merchandizing to kids is like shooting fish in a barrel.  Or, stated more bluntly, these examples are nothing short of corporate pedophilia.  Of course, Disney family products have long been a mainstay of global consumerism.  Today, green with envy, every company races to win fast-money from demographics as young as 2-6 year olds.  And when NASCAR is on NBC, we see full frontal marketing assaults.

The trick, however, is to hook them young - as early as possible. Business plans are devised to imprint colors, logos, stories, folklore into homes eager for entertainment and recognizable tradition.  Once complete, companies can sit back and watch their coffers swell. Kids are a captive audience.  Let’s steal their allowance.

Consider visual literacy and grow better media communication.